Retail, club & foodservice
Sales and marketing strategy for retail, club, wholesale, and foodservice channels, informed by national account leadership and hands-on experience with large international retailers and club stores.
OUR SERVICES / FOOD BROKERING
Food Brokering
Connecting exceptional food producers with retail, wholesale, and foodservice opportunities. Backed by 30+ years of leadership experience.
Discuss your growth goalsFROM PRODUCT POTENTIAL TO COMMERCIAL GROWTH
Food expertise.
Commercial discipline.
HPP Foods Group brings a practical understanding of food manufacturing, premium protein, specialty foods, beverages, and distribution to food brokering. We help domestic and international producers shape their market strategy, develop commercial opportunities, and plan for sustainable growth.
Specialty food sourcing
Connect premium domestic and international producers with U.S. market opportunities, drawing on experience in specialty food sourcing, commercialization, and distribution.
U.S. market entry
Build a sales, marketing, and distribution approach for the U.S. market. Relevant career experience includes Australian meat producers, an Italian meat company, and a Nicaraguan coffee producer.
Private label & product development
Translate customer needs into product opportunities, from private-label programs to seasonal offerings. Align product development and commercialization with the requirements of each channel.
HPP & co-manufacturing
Apply more than 18 years of experience pioneering outsourced HPP to product development, commercialization, and toll-processing strategy, alongside beverage co-packing business development.
Account growth & execution
Bring financial and operational discipline to commercial plans, with experience in P&L management, retailer reporting systems, forecasting, distribution logistics, and in-stock performance.
MARKET READINESS
Before the buyer meeting,
build the business case.
A compelling product is the starting point. We look at the customer opportunity, channel economics, and your ability to supply the business before shaping a representation strategy.
Where do you want to grow?
Identify priority retail, club, wholesale, or foodservice channels and target territories. Review current distribution, accounts already approached, and existing representation to focus on genuinely new opportunities.
Which products should lead?
Select two or three priority SKUs. Clarify the target consumer, the reason a buyer should care, your strongest sales evidence, and the shelf life available when the customer receives the product.
Do the channel economics work?
Review wholesale and target retail pricing, delivered costs, retailer and distributor margins, freight minimums, and promotional support. Build a commercial proposition that can support repeat business.
Can you support the opportunity?
Assess production capacity, order minimums, distribution coverage, and inventory planning. Consider larger or multipack formats for club stores and operator-friendly pack sizes for foodservice.
What does the partnership cover?
Agree on the sales role, account ownership, channels, territories, compensation, and term. Distinguish existing business from new accounts and set clear expectations for follow-up and account development.
How will we measure progress?
Define what a successful relationship should accomplish over the next 12 months. Review buyer feedback, qualified opportunities, distribution gains, sales trends, and supply readiness against those priorities.
FROM INTRODUCTION TO ACCOUNT DEVELOPMENT
A relationship built
around execution.
Food brokerage can connect a brand's sales effort with the day-to-day work of growing accounts. The engagement should make ownership, priorities, and progress visible from the beginning.
Focus the sales effort
Choose target accounts and prepare a buyer-ready presentation grounded in product differentiation, pricing, supply capability, and channel fit.
Coordinate the next steps
Align samples, buyer follow-up, distributor discussions, and promotional planning with the agreed scope. Keep commercial commitments connected to operational readiness.
Learn and refine
Use account feedback and sales performance to refine the offer, prioritize follow-up, and decide where further distribution makes commercial sense.
LEADERSHIP CAREER HIGHLIGHTS
Experience that
goes beyond introductions.
Selected achievements from our leadership's career across represented companies and prior businesses.
Approximately $40M in new business
Developed eight private-label HPP items for the nation's largest retailer, with 5,000+ stores, generating approximately $40 million in new business for the represented company.
Retail sales growth in 24 months
Grew a national brand's sales through a large international retailer from approximately $400,000 to more than $1.2 million while maintaining in-stock performance, retailer margins, forecasting discipline, and supply-chain efficiency.
Expanded distribution coverage
Expanded distribution through a large international retailer from 3 to 9 distribution centers in 18 months and through a club-store channel from 3 to 12 in 24 months. Developed seasonal products at the club-store customer's request.
Additional experience includes negotiating a full-scale distribution agreement with a publicly traded U.S. company for HPP products in retail and club channels, and creating a contracted beverage development partnership to build co-packing business for juices, flavored waters, and other beverages.
A BROADER BUSINESS PERSPECTIVE
Entrepreneurial thinking.
Experience at scale.
Our leadership's background spans Fortune 50 enterprise sales, founder and CEO roles, global food manufacturing, national commercial leadership, advisory-board service, and successful private-equity liquidity events. That breadth brings customer insight, operational focus, and commercial discipline to each growth conversation.
Industry publications have also selected our leadership to author columns on HPP applications and commercialization success.
FOOD BROKERING INQUIRIES